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Sony Vaio
Sony Vaio. Old-school meets new-school: Sony is a company with a well-known history of making quality audio and video equipment, so when they created the Sony Vaio brand (which is now just known as Vaio) to sell computers, laptops and tablets, they chose a logo that would both represent their past and reach towards the future. The Vaio logo combines imagery from both analog and digital electronics into one single element. The “VA” portion is in the shape of an analog waveform, while the “IO” represents the numbers one and zero, which are used in binary code.
Added November 5, 2026